4 Tips for Marketing Analytics, Pt. 4

My favorite thing about digital advertising is it allows me the opportunity to be tuned into ad performance as little or as much as I need to be.

The beauty of having analytics available in real-time is you can be as actionable when the data dictates.

I recommend dipping into your dashboards once a week for a quick glance at the numbers. Your goal here is to confirm that everything is humming along.

But, if things look off, it’s time to be nimble and use the intelligence you have at your fingertips to make the necessary changes.

Problems ignored become bigger problems later.

I’m not talking about reacting on a whim, but rather moving in a strategic direction because it makes sense. You CAN move quickly to remedy the problem; a luxury traditional media doesn’t afford.

Whether you stay on top of it or hire a strategist to provide the watchful eye, just know that you can maneuver your campaigns at any point you think you need to shift.